Jun. 21, 2013 by Wesleyan Alumni Community
Candace Nelson ’96 was recently interviewed by Vanity Fair for her expansion of her cupcake empire to include ice cream, in nostalgia for the old-fashioned American ice cream in a market saturated with fro-yo.
Candace graduated in Economics from Wesleyan, and studied at Tante Maria’s Professional Pastry Program in San Francisco. She has been credited with starting a nationwide cupcake craze with the opening of Sprinkles Cupcakes in 2005, and is a judge on the television series “Cupcake Wars.”
The Sprinkles empire, launched in April 2005 from a tiny modern storefront off Rodeo Drive in Beverly Hills, was founded by Candace and her husband, Charles, who met in San Francisco while working in high-tech finance. After riding the dot-com boom through to its bust, Candace embarked on an enviable self-reinvention, enrolling at Tante Marie’s, a renowned pastry school in the Bay Area.
So, Candace set out to create a popular dessert that people could enjoy daily. Reinventing the way America felt about cupcakes took two years of baking, testing, branding, location scouting, and perfecting. What emerged was the perfect cupcake: fluffy, chewy, and rich, the icing—sweet but not too sweet—offered in a variety of non-traditional, now beloved flavors such as cinnamon-sugar, banana, peanut butter-chocolate, and ginger-lemon.
And just when you thought you knew all there was to know about Sprinkles—wait! There’s more.
Image : from Vanity Fair
Share this link: wesconnect.wesleyan.edu/news-20130621-candace-nelson
- Wesleyan Magazine: These cupcakes mean business
- Candace Nelson ’96 introduces the cupcake ATM
- Candace Nelson ’96 brings Hollywood glamor to Sprinkles
- Candace Nelson, Sprinkles Queen, dishes on tastings, TV & why cupcakes are truly American: my LA
- Candace Nelson at the Food Network
- Candace Nelson at Sprinkles